Who is the target reader of the NME?

I believe the readers of the NME to be people who are in to alternative music, with some dashed of rock added in. Most of the bands inside the magazine are definitely not mainstream, so it gives them a chance against the bigger artists to get some publicity. I would say the readers would be around 17 - 23, because the magazine still seems immature in a sense, like trying to be young. It has bold fonts which make it catch the eye, and it does not take much to make a teenager get distracted.