Clash magazine was bred out of long running free listings magazine Vibe based in Dundee, Scotland. Re-launching as Clash Magazine in 2004 it won Best New Magazine award at the PPA Magazine Awards and Music Magazine of the Year – Record of the Day Awards 2005 and 2011.
The magazine alternates between modern bands such as The Horrors, Florence & The Machine and Jamie xx as well as hip-hop artists like DJ Shadow, Kanye West and Beastie Boys, who have all had cover spots in recent issues. It concentrates on music and fashion, and often their effect on surrounding culture, as well as film and technology.
The target audience is the younger generation, maybe 18 - 30, but if you are older than that age, it does not mean you cannot read it, just the target audience is younger.
At the turn of 2011, Clash Magazine took on an entirely new look, ditching the previous glossy feel and music led design, for an altogether more artistically led approach.
They are an independent media group, with established platforms in both print and digital media.
Social groups are represented as very alternative and different, and ones that stand out from the crowd.
Clash magazine has a very simplistic magazine cover layout, but is very effective. Usually, there is an image of only the artist, and then the title in large capital letters. This shows that it is the type of magazine that does not need to be plastered with images to attract, it has already built up a strong base of readers.
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