For my coursework, I will need to undertake some research to make sure that my music magazine is aimed at the right audience, but also has everything a music magazine should have in it. To make sure I have all of the information needed, I will do primary, secondary, quantitative and qualitative research.
Primary - First hand research
- Questionnaires
- Surveys
- Interview
- Focus group
- Phone call
- Textual analysis
Secondary - Research you collate from someone else
- Books
- Internet
- Search engines
- Industry websites
- Newspapers
- Magazines
Quantitative data is looking at patters or trends in numerical data. (E.g 10/11 people like cats)
- Closed ended questions are usually used for this type of research as it provides the researcher with a set of standardised answers that they can easily compare.
Qualitative data is looking at words, opinions and responses.
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