Tuesday, February 26, 2013

NME - SAGEL = Socio-economic group, age, gender, ethnicity and lifestyle

Definition of a Target Reader - Particular group of people, identified as the intended recipient of an advertisement or message. Also called target population.

I feel the target reader for the NME uses it as an escape from society. I think this because the magazine itself is very alternative and unique, so the unique people have something which they can relate to. On the copy I purchased, it had a free CD attached, meaning that it is some publicity for the band it belongs to but also it is a new window of music for the reader to listen to.

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